New Flexseal website provides more tools and information
Flexseal has overhauled its website to provide more useful information for customers in one place. The website now has a new look, but also incorporates changes which run deeper than the simple aesthetics.
The company had previously introduced helpful digital tools for its customers, such as, an online product selector, the online training centre (Flexseal Academy) and an online marketing portal. These tools had become extremely popular over the years but had previously not been available via the website. These helpful tools have now been integrated into the website so that everything is available in one place.
Over a 30-year history, Flexseal has innovated solutions for hundreds of scenarios, meaning its customers have more choice than ever. Additions to the product range can cause complexities in product specification, so to help simplify the ranges and help customers to identify the correct product for their project, the team reviewed and improved how products are grouped together. For example, lateral connection saddles have now been grouped by the type of pipe they connect onto, simplifying the products down to just three ranges.
Each product range is now displayed with a clear application picture and short description, so that users can immediately see if it is the type of connection they need.
‘Related products’ have also been added to the bottom of each product page so that users are made aware of similar solutions which may better suit their application.
Information for each product on the website now gives much more detail around applications, best practice etc, as well as technical information on hand via datasheets.
Every product on the website is now tagged with which sector(s) it relates to. So, users are now able to take a project they are working on, whether that be Housing, Highways, Utilities etc, and filter down to and specify all the connection requirements relevant to that project.
The updated ‘Contact’ page displays telephone numbers and email addresses for each team available for customers, from sales, technical, project support, international etc. Or, there is the option to complete the short ‘Request a call back’ form and one of the team members will get back to you the same day.
Ryan Lockwood, Flexseal Marketing manager, said of the new website: “Flexseal has gone through a lot of positive changes over the past 5 years and from its core operations has really aligned itself with the market and its customers. The website, which is a crucial tool for staff and customers, did not reflect that change, so it was time to breathe some new life into it.
“We’ve had various teams across the business working together on delivering this new website and they conducted a lot of research into what our customers want and need. They have produced an online platform that truly ticks all the boxes.”
Ends
Flexseal
Tel: 01226 340 888
Email: sales@flexseal.co.uk
Web: https://www.flexseal.co.uk
Original of this article here