Philippe Grohe is Honoured by Designer Magazine
Philippe Grohe, Axor Brand Manager, was the subject of a very special accolade at the UK Designer Awards 2010.
Hosted at the home of English cricket, Lord’s Cricket Ground in London, the annual Designer Awards luncheon was held earlier this month. Organised by Designer Magazine, the event celebrated excellence in professional residential design and was attended by an audience of around 400 interior designers, manufacturers, customers and press from the kitchen and bathroom industry.
Philippe Grohe (right) received the award for Services to the Industry. This distinguished prize was presented in recognition of his expertise and track record in turning good design principles into influential products, and subsequent commercial success.
Designer’s editor, Martin Allen-Smith, announced the award and commented: “This year's winner is a man who has – throughout his time as head of one of Europe's biggest bathroom brands – understood the critical role that design has to play not only in delivering for customers, but in ensuring commercial success. Over the last 10 years in his current role, he has cultivated close working relationships with many of the world's most important designers, including Philippe Starck, Patricia Urquiola, Antonio Citterio and Jean-Marie Massaud. Through this work, he has earned his brand recognition as one of the leading high-end design-oriented companies.”
Services to the Industry is a relatively new award with Philippe Grohe being the third recipient. Notably, he is the first winner from outside of the UK – a fact which illustrates the international acclaim that has been achieved by the Axor brand and the successful contribution of Philippe Grohe personally in the field of international bathroom design.
“Axor stands for design philosophies, for ideas of how to use and design the bathroom of the 21st century,” says Philippe Grohe in accepting the award. “These visions originate in a spirit of open, creative dialogue with designers and architects. In the process, we want to leave an imprint in the industry, and this is why we need all actors of the bathroom to understand and support the implementation of ideas. With this award, you confirm that we have probably been successful in this respect. I feel personally honoured and wish to thank you cordially for this. We at Axor consider this award a source of encouragement to continue making life in the bathroom more beautiful in the future.”
Due to a prior commitment at a design school in the Netherlands, Philippe was unable to collect the award in person, so it was accepted on his behalf by Iain McKinlay, Hansgrohe UK Managing Director, pictured (below, left) with Philippe Grohe and the award certificate.
Hansgrohe also received a Gold Product Innovation Award at the event for the Raindance Showerpipe EcoSmart S180 AIR. The judges were impressed by the slimline, discreet design and Designer Magazine reported: “It delivers massively on performance whilst keeping water usage to a minimum.”
Ends
Note to Editors
Axor, the designer brand of Hansgrohe AG, is regarded as the epitome of supreme quality and perfect, innovative design in the exclusive bathroom. With a vast number of independent, comprehensive collections, which Axor develops in co-operation with internationally renowned architects and designers such as Philippe Starck, Antonio Citterio, Jean-Marie Massaud, Patricia Urquiola or Phoenix Design, the designer brand provides unlimited freedom and so allows the creation of highly individual bathroom solutions and personalised interior designs. Axor collections can be found in the Burj Khalifa as well as in the Yoo Apartments in Manhattan, in the Bulgari Hotels of Milan and Bali as well as on the Queen Mary II, in the Grand Hyatt in Shanghai and also in the Mandarin Oriental Hotel in Barcelona. The Axor brand manager is Philippe Grohe (43), grandson of the company’s founder Hans Grohe.
Hansgrohe Ltd
Units D1 and D2
Sandown Park Trading Estate
Royal Mills
Easher
Surrey
KT10 8BL
Tel: 01372 465655
Fax: 01372 470670
Email: enquiries@hansgrohe.co.uk
Web: http://www.hansgrohe.co.uk