Glidden Trade Launches More Than Magnolia Colour Campaign
The company introduces new More Than Magnolia campaign, involving fresh advertising, POS and product guide.
Glidden Trade, part of ICI Paints AkzoNobel, the world’s leading decorative coatings company, has announced the launch of its new ‘More than Magnolia’ colour campaign. The ‘More than Magnolia’ campaign aims to encourage industry professionals to select a coloured paint for projects rather than magnolia, as well as increase awareness of the extensive range of paint colours available from Glidden Trade.
The ‘More than Magnolia’ campaign includes a comprehensive advertising campaign, an improved colour card and product guide, and a new point-of-sale package to support both appliers and specifiers in the selection and use of coloured paints.
With over 2000 colours available, including NCS, RAL, BS4800 and 150 exclusive colours, the broad colour range from Glidden Trade provides more options to customers than ever before. Glidden Trade offers a value for money, quality brand in a spectrum of colours, as well as unrivalled back-up and technical support, specification advice, and rapid problem resolution provided by ICI Paints AkzoNobel.
The new ‘More than Magnolia’ colour card and product guide provides a simple but effective reference tool, full of valuable information on the Glidden Trade range. Displaying 240 of the most popular Glidden Trade colours, the new booklet displays the options in useful categories - for example, colours for doors, wood, metal work and feature walls - further aiding users in the selection of colours. The new guide has also been reduced from 32 pages to 16, allowing professionals to see key product information from the entire Glidden Trade portfolio at a glance.
The Glidden Trade colour range has been - and is currently being - used on a wide range of projects across the country, including the prestigious new Curve Theatre in Leicester, in which Johns of Nottingham specified Glidden Trade Vinyl Matt and Glidden Trade Undercoat and High Gloss for use on the new theatre’s interior walls and woodwork.
For further information on Glidden Trade, please call the technical advice centre on 0870 242 110 or visit http://www.glidden.co.uk.
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Press enquiries to:
Laura Mashiter or Vicky Lamb at Tangerine PR
Email: laura.m@tangerinepr.com; vicki.lamb@tangerinepr.com
Tel: 0161 817 6600
Notes to editors:
ICI Paints AkzoNobel is the world’s leading decorative coatings company and number one in the world for decorative paints and performance coatings. Its portfolio includes market-leading brands such as Cuprinol Trade, Dulux Trade, Glidden Trade, Hammerite, Polycell Trade, and Sikkens.
ICI Paints AkzoNobel is continuously working to develop new and differentiated products and services to meet customer needs, and is the leader in environmental sustainability. Experts in colour with an unrivalled colour range, the company ultimately offers specifiers, contractors and decorators the support they need to do a great job.
The company’s leadership in formulation science, combined with its commitment to improve the environmental footprint of its products throughout their life cycles is the perfect combination for the journey ‘Step Towards Greener’. Although decorative coatings contribute less than two per cent of the total amount of VOCs emitted in the UK, ICI Paints AkzoNobel is at the forefront of implementing the new regulations regarding VOCs which will come into force in 2010.