Dulux Trade Paints Picture of Modern Living for Students
Luxury Student accommodation in Spitalfields, London is given a quality finish from Dulux Trade.
Student life in London has been given a 21st century look with the development of the brand new Nido apartment complex within reach of 12 of the capital’s further education establishments. Dulux Trade products and Contract Partners, Primetone, transformed the accommodation’s peeling paintwork and threadbare carpets into sleek, modern spaces. Each Nido apartment has been painted using Dulux Trade New Work Gloss for the interior woodwork and Dulux Trade Vinyl Matt for the walls and ceilings for a premium quality finish.
The 35 storey building, located in the heart of the fashionable Spitalfields district, will provide accommodation for 1,200 students, as well as a selection of commercial offices, retail units and leisure facilities. Students can choose from a range of purpose-built living spaces, including single and twin studios, twin apartments and 4-6 bed flats, each featuring smart design and high-tech engineering. The building has been constructed to the highest standards and 86 per cent of the waste generated will be recycled as part of Nido’s sustainability agenda.
Interior woodwork has been given a perfect mirror-like appearance using a combination of Dulux Trade New Work Gloss and Undercoat. Specifically formulated for the demanding requirements of new substrates, it offers excellent coverage and opacity for a tough and durable finish. Walls and ceilings have been painted with Dulux Trade Vinyl Matt – a top quality emulsion boasting best in class coverage. It can also spread up to 20 per cent further than competitor formulations.
Kevin Rabbitte, MD of Primetone says: “The NIDO apartments are all about sleek lines and modern living, so the finish had to be perfect in order to complement the clever contemporary design. Dulux Trade paints not only deliver a top quality professional finish, they are also a joy to work with and will keep the apartments looking as good as new despite the high resident turnover.”
For more information about the range of products available from Dulux Trade, see http://www.duluxtrade.co.uk.
Ends
(1) Based on independent testing to BS EN ISO2814:2006 undertaken in May 2009.
(2) PBW. Based on 2006 quantitative (200 decorators) and 2009 qualitative (21 decorators) research against 2 other leading brands. More than 50% of the decorators in the 2006 test preferred Dulux Trade Vinyl Matt as being significantly better for coverage. Class is defined as the 3 leading brands.
Press enquiries to:
Ruth Harman or Katie Burbidge at Tangerine PR
Email: ruth.harman@tangerinepr.com / katie.burbidge@tangerinepr.com
Tel: 0161 817 6600
Notes to editors:
ICI Paints AkzoNobel is the world’s leading decorative coatings company and number one in the world for decorative paints and performance coatings. Its portfolio includes market-leading brands such as Cuprinol Trade, Dulux Trade, Glidden Trade, Hammerite, Polycell Trade, and Sikkens.
ICI Paints AkzoNobel is continuously working to develop new and differentiated products and services to meet customer needs, and is the leader in environmental sustainability. Experts in colour with an unrivalled colour range, the company ultimately offers specifiers, contractors and decorators the support they need to do a great job.
The company’s leadership in formulation science, combined with its commitment to improve the environmental footprint of its products throughout their life cycles is the perfect combination for the journey ‘Step Towards Greener’. Although decorative coatings contribute less than two per cent of the total amount of VOCs emitted in the UK, ICI Paints AkzoNobel is at the forefront of implementing the new regulations regarding VOCs which will come into force in 2010.
(1) Based on independent testing to BS EN ISO2814:2006 undertaken in May 2009.
(2) PBW. Based on 2006 quantitative (200 decorators) and 2009 qualitative (21 decorators) research against 2 other leading brands. More than 50% of the decorators in the 2006 test preferred Dulux Trade Vinyl Matt as being significantly better for coverage. Class is defined as the 3 leading brands.