Dulux Decorator Centres hits Jackpot with Sponsorship
Dulux Decorator Centres has unveiled a major sponsorship deal with World Darts Champion, Adrian Lewis, which will see the UK’s leading decorating specialists’ branding televised across the globe.
The two-year partnership comes as excitement builds ahead of the 2011 darting season and will see Dulux Decorator Centres’ logo take pride of place on Lewis’s shirt, as well as being featured on the Professional Darts Corporation (PDC) official website.
Twenty-six-year-old Adrian Lewis, who is the current PDC World Champion, will also support Dulux Decorator Centres throughout the year, making personal appearances at some of the company’s biggest events, including the highly coveted Apprentice of the Year final event.
The 1983 Embassy World Darts Champion, Keith Deller, who is Adrian’s manager, is also keen to support Adrian’s partnership with Dulux Decorator Centres.
Adrian, from Stoke-on-Trent, said: “I'm delighted to have the support of a renowned national brand and I’m looking forward to working with Dulux Decorator Centres over the upcoming year.”
Darts has grown in popularity over recent years and Dulux Decorator Centres’ decision to invest in the sport comes at a pivotal time for the brand, as it continues to engage with its core customers.
Beverley Whitehead, marketing and communications manager at Dulux Decorator Centres, said: “Darts is a great spectator sport for all the family, and is particularly popular with painters and decorators and so our partnership with Adrian will give us a fantastic platform to reach our target audience.
“This is a completely new venture for Dulux Decorator Centres and equally a very exciting time for us, and Adrian is the perfect ambassador for the brand.”
For further information visit http://www.duluxdecoratorcentre.co.uk or for regular updates join the Facebook group – Dulux Decorator Centres or follow on Twitter at DuluxDecCentre.
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Notes to editors:
Part of AkzoNobel, Dulux Decorator Centres has 190 centres across the UK, supplying a full range of decorating products and service needs. Dulux Decorator Centres is now the UK’s leading decorating specialist, offering a wide product range and unrivalled product and sector knowledge.
Article supplied by Tangerine PR. Visit http://www.tangerinepr.com